Notes from the application cycle.
Plain-English writing on admissions, scholarships, and the parts of the application journey students most often ask us about. Free to read and to share.
Articles & field notes.
Mental health and the application year - a survival guide
Application year is harder than results day. Here's what we've learned from coaching 400+ students through the worst eight months of their school life - and why almost everything you've been told about 'staying positive' is wrong.
How to write a personal statement that doesn't sound like everyone else's
The five rhetorical moves that show up in 80% of rejected personal statements - and what to do instead.
What your IB predicted grades actually mean to admissions officers
The half-truth your school told you about IB predictions, the spread between predicted and actual, and the predictor of admissions success that nobody talks about.
Rethinking the 'safety school' framework
The safety/target/reach model is showing its age. A more honest way to build a balanced university list in today's admissions environment.
The financial aid playbook no one teaches you
Need-based aid, merit aid, named scholarships, employer sponsorship - the four buckets, what works, and the £8k everyone leaves on the table every year.
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